BMW is forging ahead with its model offensive in the luxury segment with the presentation of an open-top sports car which explores the highest reaches of dynamic flair, emotionality and exclusivity. The new BMW 8 Series Convertible blends ultra-sporty driving properties with distinctive design elegance and an extremely exclusive taste of driving pleasure in an open-top four-seater. The newly developed soft-top roof enhances the two-door car’s low, sporting lines when closed – and its sweeping elegance once open. The powertrain and chassis technology developed for the BMW 8 Series was tuned on the race track as well as the road. It serves up impressive performance attributes and peerless levels of poise and assurance, all of which are experienced with even greater intensity when the sun and wind are invited in. Model-specific equipment features designed to enhance comfort and state-of-the-art innovations when it comes to control & operation, driver assistance and connectivity serve up an open-top experience as modern as it is luxurious.
The growth of the BMW 8 Series range to include an open-top sports car for the luxury segment once again augments the brand’s presence in this vehicle class. The expansion of its luxury car portfolio is one of the future-focused areas the BMW Group has identified – as part of its NUMBER ONE NEXT strategy – to secure the company’s long-term growth. The distinctive character profile of the new BMW 8 Series Convertible allows it to put down a particularly attractive marker in this market segment and win over new target groups in the process. The open-top model will be produced alongside the BMW 8 Series Coupe at BMW Plant Dingolfing. The Bavarian facility is the traditional birthplace of the BMW 7 Series Sedan and boasts outstanding expertise in the manufacture of luxury cars. The worldwide market launch of the new BMW 8 Series Convertible will begin in March 2019.
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